The Chief Executive Officer of Coca-Cola, James Quincey, has disclosed that the company may have to sell more drinks in plastic bottles in the US if President Donald Trump’s tariffs end up making aluminum cans more expensive.
It comes after Trump ordered a 25% import tax on all steel and aluminum entering the US, which could end up driving up the price of canned food and drink items in the country.
In December, the beverage giant scaled down its sustainability target of using 50% recycled materials in its packaging by 2030 to using 35% to 40% by 2035.
Environmental groups have labeled Coca-Cola as the top global plastic polluter for six consecutive years.
The Coca-Cola boss also sought to minimize the impact of the tariffs on his business, saying packaging is only a relatively small component of his company’s costs.
